Wednesday, October 23 at 10AM CST
Learning Objectives

Learn how to create the perfect match for any existing floor, designer sample, etc.

Why to use synthetic instead of organic pigments

How to use the color kit to create any color imaginable

Speakers

Avedis Duvenjian's background in wood finishing goes back generations before him to his grandfather in Armenia. In his own career, he felt drawn to wood flooring, inAvedis particular the work of legendary wood floor master Birger Juell, renowned for his classic European parquets, and the oil finishes being used in Europe. Avedis and his partner, Vartan, created Archetypal Imagery, which has become one of the most award-winning and sought-after wood flooring companies in the world. Today, Avedis's obsession with color theory and how color and finishes interplay with wood has become his life’s work, and creating LED Coatings Solutions is the culmination of that work.
Vartan Arutyunian grew up in Armenia and pursued an education in art, andCartan because of his extraordinary artistic talent, he was able to secure a talent visa to get his green card and live in the United States. His artistic talent found an outlet with his friend Avedis and their company, Archetypal Imagery. Today, Vartan continues to bring his extraordinary artistic insights into color and design to Archetypal Imagery and, now, LED Coating Solutions.

About the Sponsor

LED Coating Solutions is the brainchild of Avedis Duvenjian and Vartan Arutyunian, who are renowned in the wood flooring industry for their award-winning high-endLed Logo 5 work throughout the world with a focus on custom design and color. Now they are introducing game-changing European LED-cured oil finishes to the North American market for use both on the job site and in factory-finishing lines.

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