The owner of this private residence in Queens realized he made a mistake in not hiring an interior designer to help renovate his home—somehow, his spiral staircase was plopped directly in the entryway, an odd focal point at any rate. But he saw an opportunity to save the space when it came time for his wood floors to be installed, and for that job he contacted Avedis Duvenjian, president of Archetypal Imaginary Remodeling Corp. "We took a negative and turned it to a positive," Duvenjian says. For design duties, Duvenjian usually enlists the talents of Vartan Arutyunian, whom Duvenjian describes as an authentic and inspired artist, and by the looks of this floor, the description is spot-on.

For many, passing gifts to the next generation is life's primary goal, so it's no wonder that Avedis Duvenjian, partner at Archetypal Imaginary Remodeling, is so pleased with his company's second Wood Floor of the Year award. Helping Duvenjian on this end-grain mosaic project at the headquarters of AriZona Iced Tea in Woodbury, N.Y., was a typical cast of architects and designers, but there was also a young boy who often lent a hand: Duvenjian's 8-year-old son, Tigran, who also went on stage in San Diego to help his dad claim their latest trophy.

Recently, LED Coating Solutions received a call from a woman seeking our opinion on a potential project. The roof of her building had just suffered a fire, and with it, water was able to get into her apartment and damage her floors. As a single mom and caregiver to her mother (who is currently battling cancer), she knew she couldn’t withstand the five to six-day timeline other flooring companies were quoting her. Not only would building fire codes prevent her from leaving furniture out in the hallways for days on end, but most importantly, she worried about the vapors her mother would breathe in during the curing process. Touched by her story, Archetypal Imagery and LED Coating Solutions CEO, Avedis Duvenjian, decided he wanted to help.